"Branding for Greeks" interniew on Olive Oil & Branding to George Karagiannis

On Tuesday, November 25th, I was delighted to join famous brand strategist George Karagiannis on the Branding for Greeks podcast for an engaging conversation on one of the most pressing challenges facing Greek olive oil today: Branding.

During our discussion, we explored the true meaning of branding in the olive oil sector, why heritage alone is no longer enough to engage today's consumers, and why passion must always be accompanied by knowledge, quality, and consistency.

Beyond branding, our conversation touched on a broader issue: the need to strengthen olive oil culture in Greece - from education and gastronomy to production and consumer awareness. Appreciating the true value of extra virgin olive oil is the foundation upon which every successful brand is ultimately built.

Many thanks to George Karagiannis for the invitation and for creating the opportunity to discuss a topic that is so important for the future of Greek olive oil.