Blog

I was delighted to be invited to ERT News’ “4 Seasons Greece” (4 Εποχές Ελλάδα), where I spoke with journalist and presenter Sofia Konstantinidou about the growing world of olive tourism and the opportunities it creates for Greece, its local communities and Greek olive oil. During our conversation, we explored what olive tourism really means and how the olive tree and olive oil can become the foundation for authentic cultural, gastronomic and educational experiences. We discu

On Thursday, June 4th, I was honoured to speak at the Green Agenda Summit in Cyprus, where I shared my perspective on innovation in olive tourism and the opportunities it creates for destinations, producers, and local communities. When I launched Mykonos Olive Oil Tasting, the idea of offering premium olive oil tasting experiences on an island without olive oil production was considered unconventional. Today, it is encouraging to see similar concepts emerging in other destina